BRAVE NEW RESTAURANT GIFE CARD DRIVERS

“However, many small restaurants don’t have a system for delivery. Our franchisees benefit from being part of a brand that has operations and technology built for delivery,” said Russell Weiner, Domino’s chief operating officer. Several Domino’s franchisees and local restaurant owners were interviewed for a corporate video (below) that spotlighted the campaign. These local Domino’s stores gave away more than $100,000 worth of gift cards from locally owned grills, taco places, barbeque joints, bakeries, delis and more, to roughly 2,600 customers throughout early November. This gesture of goodwill encouraged Domino’s customers to use the gift cards by ordering directly from the local restaurants so they could avoid delivery app fees. The Domino’s franchisees stuffed the gift cards into their own delivery boxes and dispatched them to randomly selected customers. With that in mind, participating Domino’s stores across the Greater Boston, Phoenix, Louisville, Denver and Laredo, Texas areas recently bought thousands of $50 gift cards from small, locally owned restaurants. They know how hard it is to run a business, and they see the impact that high fees from delivery app services have on small restaurants.

BRAVE NEW RESTAURANT GIFE CARD DRIVERS

Domino’s is one of the few major chains that still handles all delivery in-house rather than working with companies like Uber Eats and Grubhub.Īccording to Domino’s, more than 95 percent of its hundreds of independent franchise owners started out as delivery drivers or pizza makers for the chain. That’s one takeaway from a recent campaign in which several Domino’s franchisees and one corporate-owned store did their part to help other local restaurants grow their business.Īt the same time, the chain seized the opportunity to take a swipe at third-party delivery platforms and their fees. Related: Why these pizza chains work with third-party delivery platformsĭomino’s might be the largest pizza company in the world, but it’s still comprised of ordinary people with hearts and souls. The company said the franchisees wanted to help shore up smaller restaurants that have lost big chunks of revenue to third-party delivery apps.In an early November campaign, several Domino’s store owners stuffed their delivery boxes with $50 gift cards to other locally owned restaurants.

Brave new restaurant gife card